Fashionation Swarovski Party

Palazzo Reale, Milan (IT) 2011
2011
Completed
Events

The iconic beauty of Swarovski crystals was on display in Milan during the Fashionation party, hosted in Palazzo Reale.

The iconic beauty of Swarovski crystals was on display in Milan during the Fashionation party, hosted in the historical place of Palazzo Reale.

Not just an event but an exhibition-party-vernissage entitled Fashionation, hosted by Robert Buchbauer (CEO consumer of Swarovski) and which saw Naomi Campbell as guests of honor together with the stars of Sophie Ellis Bextor, Mika and Skin who performed during the evening.

A split sparkling party, made unique by the setup by Giò Forma divided between the display of the best pieces from the new Swarovski collection on the upper floor, and a dance floor with Skin from Skunk Anansie on the console on the lower floor made also to paid homage to the brand's f/w 2011/12 collection titled "Wings of Fantasy".

On the upper floor dancers and acrobats where protagonist togheter with the Swarovsky jewels in 4 themed performances that entertained the guests, identified in four rooms, set up specifically for the event among feathers, flowers, lasers, mirrors and giant gold cages, in an enchanted and luxurious enviroment.

Palazzo Reale entrance draped in sheer curtains lit magenta, with the Swarovski logo above the arched doorway at night – Swarovski Fashionation Party at Palazzo Reale, Milan, Italy, 2011 – event design
Giant birdcage on a wooden plinth under magenta light, with a feathered figure inside and jewels displayed in glass domes – Swarovski Fashionation Party at Palazzo Reale, Milan, Italy, 2011 – event designDJ booth on a metal-frame structure lit by blue and pink beams, with an LED screen in the background – Swarovski Fashionation Party at Palazzo Reale, Milan, Italy, 2011 – event design
Guests in a blue-lit hall crossed by laser lines strung between thin metal poles on a mirrored base – Swarovski Fashionation Party at Palazzo Reale, Milan, Italy, 2011 – event designGolden birdcage under green light in a frescoed hall, surrounded by glass domes holding purple jewels – Swarovski Fashionation Party at Palazzo Reale, Milan, Italy, 2011 – event design
Aerial acrobat on white silks above blue and purple feathered trees and floral installations – Swarovski Fashionation Party at Palazzo Reale, Milan, Italy, 2011 – event designDJ playing from a metal-frame booth under a transparent tent roof, crowd lit in pink and teal – Swarovski Fashionation Party at Palazzo Reale, Milan, Italy, 2011 – event design
Close-up of the laser installation: glowing tips of metal rods linked by fine beams of light – Swarovski Fashionation Party at Palazzo Reale, Milan, Italy, 2011 – event designDJ raising an arm atop a tall geometric metal-frame booth shaped like a head, lit in violet – Swarovski Fashionation Party at Palazzo Reale, Milan, Italy, 2011 – event design
Model in a long white gown posing beside the giant golden birdcage with jewel displays – Swarovski Fashionation Party at Palazzo Reale, Milan, Italy, 2011 – event designAngled mirrored panel reflecting a room of gilded frames and a chandelier, in a green-lit hall – Swarovski Fashionation Party at Palazzo Reale, Milan, Italy, 2011 – event design
Red-carpeted grand staircase with candelabra and plumes of pink, purple and grey feathers on the balustrade – Swarovski Fashionation Party at Palazzo Reale, Milan, Italy, 2011 – event designMirrored room of antique gilded frames, wall lamps, chandelier and flower-decked chairs, seen from above – Swarovski Fashionation Party at Palazzo Reale, Milan, Italy, 2011 – event design