GUCCI CRUISE 2026

AFTERPARTY

Location: Santa Maria Novella, Firenze (IT) 2025
Year: 2025
Status: Completed
Typology: Events, Product Design

Step into a magical, colourful world at the Afterparty for the 2025 Gucci Cruise Show in Florence — with set design by Gio Forma

Afterparty for the 2025 Gucci Cruise Show in Florence

Special thanks to @balichwonderstudioPhoto by @felipecordeiro X @lucaspossiede

Vaulted hall bathed in green light, lit scaffolding towers leading to a GUCCI sign – Gucci Cruise 2026 Afterparty, Florence, Italy, 2025 – event design

Crowd under the vaulted ceiling facing a DJ booth with a GUCCI sign and white lights – Gucci Cruise 2026 Afterparty, Florence, Italy, 2025 – event design

Crowd in blue light before a lit GUCCI sign and bright spotlights, scaffolding at the sides – Gucci Cruise 2026 Afterparty, Florence, Italy, 2025 – event design

Vaulted hall washed in red with scaffolding towers and a GUCCI sign at the centre – Gucci Cruise 2026 Afterparty, Florence, Italy, 2025 – event design

Scaffolding stage with a GUCCI sign glowing in pink and purple light under the vaults – Gucci Cruise 2026 Afterparty, Florence, Italy, 2025 – event design