Samsung Galaxy S7 Laser Show

Milan, (IT) 2016
2016
Completed
Events

The city of Milan hosted an exclusive show that gathered an audience of 20,000 people in Piazza Gae Aulenti for the Italian launch of the new Samsung Galaxy S7. The city laser show redefined the metropolitan skyline to the notes of Waveforms, an original composition by Andro (Andrea Mariano, keyboardist of Negramaro), and featured special appearances by Sergio Carnevale (drummer of Bluvertigo) and the violin of renowned multi-instrumentalist Mauro Pagani, alongside DJ Lele Sacchi and choreography by Laccio Modulo Project.

From a format conceived by Giò Forma came the first urban laser show at a level never seen before.

https://www.youtube.com/watch?v=KDFxWqKIygU

Aerial view of the Samsung Galaxy S7 laser show: blue laser beams criss-crossing over the crowd and stage – Samsung Galaxy S7 Laser Show, Milan, Italy, 2016 – event design
Night view of the illuminated skyscraper above Piazza Gae Aulenti, with searchlights and a large screen – Samsung Galaxy S7 Laser Show, Milan, Italy, 2016 – event designUpward view of blue laser lines forming geometric patterns between the buildings, beside a video screen – Samsung Galaxy S7 Laser Show, Milan, Italy, 2016 – event design
Shower of confetti and laser beams over the crowd at the Samsung show, with a branded screen at left – Samsung Galaxy S7 Laser Show, Milan, Italy, 2016 – event design