Samsung House

Palazzo Serbelloni, Milan (IT) 2026
2026
Completed

Right in the heart of Milan, Samsung House opens for the Milano Cortina 2026 Winter Games, a space where technology meets people.

Right in the heart of Milan, Samsung House opens for the Milano Cortina 2026 Winter Games, a space where technology meets people, and every moment sparks connection.

Inside Palazzo Serbelloni, athletes, partners, and guests step into a world shaped by light, design, and the shared spirit of the Olympics. Innovation and the Games come alive here, with Samsung Galaxy at the center of it all.

Creative Direction and Executive Production by @BalichWonderStudio in collaboration with @cheil_Italy@cheilworldwide_official

Design and Architecture by @GiòForma

Featuring furnishings by @driade_official

Lighting by @nemolighting and @ilti_luce

Photo by @sai1971_stephaneaitouarab

Aerial view of the Palazzo Serbelloni courtyard with a glass pavilion rising from a black reflecting pool – Samsung House at Palazzo Serbelloni, Milan, Italy, 2026 – interior design
Arched courtyard façades of Palazzo Serbelloni mirrored in the black reflecting pool under a blue sky – Samsung House at Palazzo Serbelloni, Milan, Italy, 2026 – interior design
Glass pavilion showing a snowy mountain image, reflected with the courtyard arcades in the dark pool – Samsung House at Palazzo Serbelloni, Milan, Italy, 2026 – interior designLive-edge wooden table with pine cones before a lit display of vintage skis and alpine equipment – Samsung House at Palazzo Serbelloni, Milan, Italy, 2026 – interior design
Upward view of the mirrored pavilion corner reflecting the palazzo façades against a clear blue sky – Samsung House at Palazzo Serbelloni, Milan, Italy, 2026 – interior design
Blue steel lift shaft with Samsung and Olympic signage rising through a spiral stone staircase – Samsung House at Palazzo Serbelloni, Milan, Italy, 2026 – interior designGlass pavilion in the courtyard showing a skier on a giant screen, mirrored in the black pool – Samsung House at Palazzo Serbelloni, Milan, Italy, 2026 – interior design
Alpine-style lounge with timber ceiling, fireplace and large windows framing snowy mountain views – Samsung House at Palazzo Serbelloni, Milan, Italy, 2026 – interior design
Frescoed palazzo hall with blue light columns, pale sofas and a large screen showing Olympic results – Samsung House at Palazzo Serbelloni, Milan, Italy, 2026 – interior designGilded hall with marble columns and blue-lit pillars, furnished with pale sofas, glass tables and pink ottomans – Samsung House at Palazzo Serbelloni, Milan, Italy, 2026 – interior design
White and blue lounge chairs on a reflective platform in the courtyard, glass pavilion and arcades behind – Samsung House at Palazzo Serbelloni, Milan, Italy, 2026 – interior design
Neoclassical façade of Palazzo Serbelloni by day, two blue Samsung banners beside the entrance – Samsung House at Palazzo Serbelloni, Milan, Italy, 2026 – interior designPalazzo Serbelloni façade at night washed in blue light, Samsung banners at the entrance – Samsung House at Palazzo Serbelloni, Milan, Italy, 2026 – interior design
Courtyard at night: glass pavilion glowing with an image of jagged mountain peaks, reflected in the black pool – Samsung House at Palazzo Serbelloni, Milan, Italy, 2026 – interior design