Clubhouse 26 Milano

Dazi di Milano, Milan (IT) 2026
2026
Completed

Giò Forma curated the design of the official hospitality venue “Clubhouse 26 Milano”, at the Olympic Winter Games Milano Cortina 2026

Giò Forma curated the design of the official hospitality venue “Clubhouse 26 Milano”, at the Olympic Winter Games Milano Cortina 2026 for Venticento Eventi. All of this unfolded within the historic setting of the Dazi di Milano in Piazza Sempione, framing the Olympic Cauldron, creating a powerful dialogue between heritage and the contemporary spirit of the Games.

The venue was conceived as two distinct yet complementary environments: an exhibition area, showcasing the Olympic medals, torches and memorabilia from previous winter games; alongside an hospitality lounge where guests could dine, enjoy drinks, and follow the Games in a vibrant and welcoming winter atmosphere.

Photo by @piercarloquecchia dsl__studio

Olympic rings above a planter of snow-covered firs in a stone hall washed in icy blue light – Clubhouse 26 Milano, Italy, 2026 – hospitality design
Glass case with an Olympic torch before colourful Milano Cortina 2026 panels, against a stone wall – Clubhouse 26 Milano, Italy, 2026 – hospitality designTorch relay room: glowing red and orange tube sculpture before walls with the route map of Italy – Clubhouse 26 Milano, Italy, 2026 – hospitality design
White frame structures displaying historic Winter Olympics posters under spotlights and blue light – Clubhouse 26 Milano, Italy, 2026 – hospitality design
Archival Olympic photographs and screens mounted on white open frames, in cool blue light – Clubhouse 26 Milano, Italy, 2026 – hospitality design
Mirrored room multiplying an Olympic Truce emblem above a glowing blue and green plinth – Clubhouse 26 Milano, Italy, 2026 – hospitality design
Glass cases with the 1956 Cortina and 2006 Turin Olympic torches, flanking a Milano Cortina 2026 panel – Clubhouse 26 Milano, Italy, 2026 – hospitality designCurved exhibition room with lit niches of Olympic medals and a central glass case, under teal light – Clubhouse 26 Milano, Italy, 2026 – hospitality design
Three white frames with black-and-white photos of historic winter sports, set before tall windows – Clubhouse 26 Milano, Italy, 2026 – hospitality designHospitality lounge with a curved blue bar, high tables and guests, inside a stone hall with large windows – Clubhouse 26 Milano, Italy, 2026 – hospitality design