Mito Alfa Romeo.

Unveiling ceremony

Location
Castello Sforzesco, Milan, 2008
Year
2008
Status
Completed
Typology
Events
Night view of the MiTo pavilion at Castello Sforzesco: red mirrored box with logo beside a glass-and-wood structure – Alfa Romeo MiTo Unveiling at Castello Sforzesco, Milan, Italy, 2008 – event design
Detail of the pavilion's mirrored facade with red frame and MiTo sign, reflecting the castle's brick tower – Alfa Romeo MiTo Unveiling at Castello Sforzesco, Milan, Italy, 2008 – event designGlass pavilion with light wood frames reflecting the castle walls, a Gothic window and tiled roof behind – Alfa Romeo MiTo Unveiling at Castello Sforzesco, Milan, Italy, 2008 – event design
Interior with glass floor lit red, wooden counters and transparent chairs facing screens showing the Alfa Romeo grille – Alfa Romeo MiTo Unveiling at Castello Sforzesco, Milan, Italy, 2008 – event designCentral aisle with red-lit glass floor between rows of transparent chairs, car outlines glowing on red screens – Alfa Romeo MiTo Unveiling at Castello Sforzesco, Milan, Italy, 2008 – event design