Milano House of Campari

Triennale and Arco della Pace, Milan (IT) 2023
2023
Completed
Events

The Campari drone show was a true homage to Milanese icons, featuring a complex aerial choreography that connected Campari with the city.

The stories of Campari and Milan have been intertwined since the brand's origins.

It is from the heart of the city, at Galleria Vittorio Emanuele, that Campari became synonymous with the aperitivo, a ritual that has become a symbol of the city's cultural vibrancy.

Driven by this connection, Campari set out to create a spectacular Drone Light Show with creative directions by Giò Forma, a true tribute to the city and its community.

On May 4th and 5th, 2023, to mark the launch of the new bottle, 1,000 drones—an unprecedented event in Europe—took flight over the center of Milan.

The drone show was a genuine homage to Milanese icons, featuring a complex aerial choreography that produced a sequence of symbols connecting Campari and Milan: Galleria Vittorio Emanuele, Camparino in Galleria; Needle and Thread and catwalk; Biscione; Milan Skyline; and concluding with the claim: Milan, House of Campari.

Thanks to No Loop and Artech FX

https://www.youtube.com/watch?list=TLGGEZL2bv2XCY0yNjA3MjAyNA&time_continue=8&v=tM5puQ_o-6I&embeds_referring_euri=https%3A%2F%2Fwww.campari.com%2F&source_ve_path=Mjg2NjY

Drones forming a glowing basket shape over a night crowd, searchlights and red Campari towers on either side – Milano House of Campari, Italy, 2023 – event design
Drones spelling Milano House of Campari in the night sky above the crowd and red-lit Campari towers – Milano House of Campari, Italy, 2023 – event designDrone formation of a needle and red thread above the Milan skyline at night – Milano House of Campari, Italy, 2023 – event design
Drones drawing a Campari glass in red and blue lights over the Milan skyline – Milano House of Campari, Italy, 2023 – event designDrones tracing the arched facade of Galleria Vittorio Emanuele in red and blue lights above Milan at night – Milano House of Campari, Italy, 2023 – event design