La Nuvola

Location
Cirfood District, Reggio Emilia, (IT) 2022
Year
2022
Status
Completed
Typology
Architecture

A site-specific, kinetic installation devised for the Cirfood District in Reggio Emilia design by Giò Forma and engineered by Leva

La Nuvola is a site-specific, kinetic installation devised for the CIRFOOD DISTRICT in Reggio Emilia, design by Giò Forma engineered by Leva.

It's a 3D Display of hundreds of dynamic split-flap modules, each conveying various food-related content to captivate professionals and younger audiences.

Meticulously engineered and constructed for durability and precision, La Nuvola relies on bespoke mechanisms and proprietary software, each component rigorously tested to promise a flawless performance. Its capabilities extend to projecting up to thirty-six distinct animations, showcasing the epitome of versatility. The content schedule may be programmed and customised through a dedicated control interface that allows great flexibility in operations.

Upon entering the CIRFOOD DISTRICT, visitors engage in a colourful line-up of dynamic contents. Yet, La Nuvola does not merely serve as a visual spectacle. It operates as an info-point and a dynamic educational platform, consistently unveiling insights about the multifaceted food world.

Concept + Art Direction by Giò Forma

Prototyping, mechatronics, fabrication by Leva 

Structure Production by Interfiere



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Visitors walking beneath La Nuvola, a suspended cloud of colourful split-flap cubes spelling "Innovazione" – La Nuvola at Cirfood District, Reggio Emilia, Italy, 2022 – kinetic installation design
La Nuvola seen from below: white frame cubes with coloured food icons and the word "Innovazione" – La Nuvola at Cirfood District, Reggio Emilia, Italy, 2022 – kinetic installation designClose-up of La Nuvola modules: white cubes with flipping panels showing photographs of fruit – La Nuvola at Cirfood District, Reggio Emilia, Italy, 2022 – kinetic installation design
Two people at laptops facing La Nuvola during testing, its modules showing letters, faces and colours – La Nuvola at Cirfood District, Reggio Emilia, Italy, 2022 – kinetic installation designRender of La Nuvola above the kitchen area: a cloud of white cubes with green, orange and red food icons – La Nuvola at Cirfood District, Reggio Emilia, Italy, 2022 – kinetic installation design