Welcome 500 World Premiere

Turin, (IT) 2007
2007
Completed
Events

One hundred thousand people witnessed this monumental show, an unprecedented spectacle above the water of Turin's Po river.

One hundred thousand people witnessed this monumental show, an unprecedented spectacle which saw the bodies of the artists assembled to compose a human "Cinquecento" and contemporary choreographies surrounded by pyrotechnic explosions and lights.

Meanwhile the new version of the iconic Fiat 500 appeared above the water of the Po river as an ideal of progress and technology.

Aerial view of a performer in red standing in a spotlight on a stage marked with a giant red 500 outline – Fiat Welcome 500 World Premiere, Turin, Italy, 2007 – event design
Fiat 500 frame made of metal truss suspended in blue light beams, a domed church lit up behind – Fiat Welcome 500 World Premiere, Turin, Italy, 2007 – event designPerformers in silver suits posed inside a suspended Fiat 500 frame, forming a human car – Fiat Welcome 500 World Premiere, Turin, Italy, 2007 – event design
Floating stage on the Po river with a human Fiat 500 framed by flames, a live feed on the screen above – Fiat Welcome 500 World Premiere, Turin, Italy, 2007 – event designCyclists in vintage racing jerseys riding through water in front of an orange classic Fiat 500 at night – Fiat Welcome 500 World Premiere, Turin, Italy, 2007 – event design
Performers on floating islands with a striped beach umbrella and deckchair, cyclists splashing through the river – Fiat Welcome 500 World Premiere, Turin, Italy, 2007 – event designTruss Fiat 500 carrying silver-clad performers above the stage, between two tall red-lit towers – Fiat Welcome 500 World Premiere, Turin, Italy, 2007 – event design