Bar Meraviglia

Chiostro Cappuccio, Milan (IT) 2024
2024
Completed
Events

Bar Meravigli is a project designed by Giò Forma for Birra Messina for the occasion of Milan Design Week 2024

Sicily arrived in Milan during Design Week with the Bar Meraviglia by Birra Messina, designed by Giò Forma with the production of Uniting Group, offering an experiential journey through art, taste, and music. In the enchanting setting of the Chiostro Cappuccio , the Meraviglia Bar welcomed its guests in a unique atmosphere, enriched by suggestive installations that, with their intricate details reminiscent of Sicilian craftsmanship, made the experience even more evocative as the sun set, transforming the cloister into an increasingly pleasantly warm and welcoming place.

La Sicilia è arrivata a Milano durante la Design Week con il Bar Meraviglia di Birra Messina, progettato da Giò Forma e con la supervisione produttiva di Uniting People, offrendo un viaggio esperienziale tra arte, gusto e musica. Nell'incantevole cornice del Chiostro Cappuccio, il Bar Meraviglia ha accolto i suoi ospiti in un'atmosfera unica, arricchita da suggestive installazioni che, con i loro dettagli intricati a ricordare il tipico artigianato siciliano, hanno reso l'esperienza ancora più evocativa mentre il sole tramontava, trasformando il chiostro in un luogo sempre più piacevolmente caldo e accogliente.

Thanks to All Communication

Blue Birra Messina bar kiosk in the crowded cloister at dusk, arcades washed with golden pattern projections – Birra Messina Bar Meraviglia at Fuorisalone, Milan, Italy, 2024 – event design
Elevated daytime view of the blue Birra Messina kiosk in the cloister garden, with majolica-style columns – Birra Messina Bar Meraviglia at Fuorisalone, Milan, Italy, 2024 – event designClose view of the Birra Messina kiosk: tiled columns, lit canopy and a central tower of beer bottles – Birra Messina Bar Meraviglia at Fuorisalone, Milan, Italy, 2024 – event design
Blue ornamental cut-out panel set in a cloister arch, seen through blurred blue shapes in the foreground – Birra Messina Bar Meraviglia at Fuorisalone, Milan, Italy, 2024 – event designArcade walkway with golden cut-out panels, blue carpet and illustrated display panels with a glass of beer – Birra Messina Bar Meraviglia at Fuorisalone, Milan, Italy, 2024 – event design
The Birra Messina kiosk framed through blue ornamental cut-out shapes in the foreground – Birra Messina Bar Meraviglia at Fuorisalone, Milan, Italy, 2024 – event designDetail of a blue cut-out metal panel with an M monogram between two green hedges – Birra Messina Bar Meraviglia at Fuorisalone, Milan, Italy, 2024 – event design
Night view from above of the crowded cloister, arcades and upper walls lit with golden pattern projections – Birra Messina Bar Meraviglia at Fuorisalone, Milan, Italy, 2024 – event designBlue cut-out panel with a golden M monogram glowing at night between dark foliage – Birra Messina Bar Meraviglia at Fuorisalone, Milan, Italy, 2024 – event design
Vaulted arcade at night with golden cut-out panels, coloured lighting and a Bar Meraviglia sign – Birra Messina Bar Meraviglia at Fuorisalone, Milan, Italy, 2024 – event designCourtyard at night with a Birra Messina kiosk and patterned blue projections on the arcaded façade – Birra Messina Bar Meraviglia at Fuorisalone, Milan, Italy, 2024 – event design
Night view of the crowd around the kiosk, cloister facades covered in blue and turquoise projections – Birra Messina Bar Meraviglia at Fuorisalone, Milan, Italy, 2024 – event designShadow of a cut-out M monogram cast on a wall beside a shelf holding a beer glass and bottle – Birra Messina Bar Meraviglia at Fuorisalone, Milan, Italy, 2024 – event design