The Way We Are exhibition

Armani Silos Museum, Milan, (IT) 09/20-02/21
2020
Completed
Exhibits

“THE WAY WE ARE”, an exposition celebrating 40th anniversary of opening of Emporio Armani in Milan. A 360-degree exhibition that narrates and ignites the egalitarian spirit of Emporio Armani, retracing the past to speak about the present. Four decades of a “container” brand in which everyone can find something and make it their own.

This is the exhibition-manifesto that captures the essence of Emporio Armani: four decades of the brand’s history showcased through clothes, images and videos that summarise its spirit and philosophy.

Exhibition hall with illuminated cubes of accessory images hanging from the ceiling, a lightbox at right – Emporio Armani The Way We Are, Milan, Italy, 2020 – exhibition design
Garments on stands in a mirrored room lined floor to ceiling with fashion photographs – Emporio Armani The Way We Are, Milan, Italy, 2020 – exhibition designTwo mannequins on a green park bench before a curved screen with Milan scenes and Milano lettering – Emporio Armani The Way We Are, Milan, Italy, 2020 – exhibition design
Room of suits on stands leading to a large black-and-white portrait, with text on a glass panel – Emporio Armani The Way We Are, Milan, Italy, 2020 – exhibition designDark room of backlit underwear advertising images, with briefs hung on a line overhead – Emporio Armani The Way We Are, Milan, Italy, 2020 – exhibition design