A Christmas Magic

Allianz Mico, Milano (IT) 2023
2023
Completed
Exhibits

See you in December 2024 in Milan, for another incredible immersive experience in the magical world of Christmas!

A Christmas Magic is the largest indoor Christmas park in Italy, whose first edition took place from December 7, 2023, to January 7, 2024, at the Allianz MiCo in Milan (City Life).

Developed in an indoor space of over 20,000 square meters, with further development outside in front of the City Life urban park, A Christmas Magic is a universe rich in lights, technology, shows, and unique Christmas-themed attractions, including a colossal indoor ice skating rink of 1800 square meters: an immersive experience to live, explore, and tell about, designed to amaze, excite, and entertain both adults and children in the heart of the city of Milan.

Santa Claus, Snowflake, and the Elves, although enjoying a well-deserved break, will return here next winter. Be good, because even if you won't be able to see them for a while, you can always dream of them, keeping alive that sense of wonder that only Christmas can give.

Heartfelt thanks to each of you for contributing to making "A Christmas Magic" park a place where everyone, from the youngest to the oldest, could rediscover the happiness and carefreeness of this magical period.

See you in December 2024 in Milan for another incredible immersive experience in the magical world of Christmas!

Packed crowd under falling streamers in front of a giant decorated Christmas tree and stage screens – A Christmas Magic at Allianz MiCo, Milan, Italy, 2023 – event design
Santa Claus on a blue velvet throne in a cosy set with candy canes, toys and a gingerbread house – A Christmas Magic at Allianz MiCo, Milan, Italy, 2023 – event designMirrored room with endless reflections of colourful striped walls and warm golden lights – A Christmas Magic at Allianz MiCo, Milan, Italy, 2023 – event design
Giant Christmas tree of sweets and gifts under radiating spotlights, reflected in a glossy floor – A Christmas Magic at Allianz MiCo, Milan, Italy, 2023 – event designArched tunnel with projected snowflakes and northern lights over a forest of pine silhouettes – A Christmas Magic at Allianz MiCo, Milan, Italy, 2023 – event design
Aerial view of the hall with a lit hot-air balloon, the ice rink, the Christmas tree and visitors – A Christmas Magic at Allianz MiCo, Milan, Italy, 2023 – event designSnowflake mascot and an elf parading among families in front of the illuminated Christmas tree – A Christmas Magic at Allianz MiCo, Milan, Italy, 2023 – event design
Visitors posing on a giant advent calendar facade laid on the floor, with a mirror creating an illusion – A Christmas Magic at Allianz MiCo, Milan, Italy, 2023 – event designDancers with glowing umbrellas beside the giant Christmas tree under hanging white light spheres – A Christmas Magic at Allianz MiCo, Milan, Italy, 2023 – event design
Visitors walking through a forest of cut-out tree panels lit in blue with snowflake projections – A Christmas Magic at Allianz MiCo, Milan, Italy, 2023 – event designPerformer in a top hat and toy-soldier costume on a reflective stage, a glowing balloon behind – A Christmas Magic at Allianz MiCo, Milan, Italy, 2023 – event design
Vendor serving popcorn from a red vintage cart to visitors in Christmas sweaters – A Christmas Magic at Allianz MiCo, Milan, Italy, 2023 – event designDancers in red-and-white striped candy cane costumes performing on a round stage before the tree – A Christmas Magic at Allianz MiCo, Milan, Italy, 2023 – event design